Jay-Z has successfully bluffed his way into a uniquely successful album release. Likely because of his long-held business-first attitude, many were willing to believe that he would keep 4:44 exclusive to Tidal and/or Sprint subscribers indefinitely, luring new users while perturbing some observers.
from Forbes Real Time http://www.forbes.com/sites/zackomalleygreenburg/2017/07/07/jay-zs-444-is-now-on-apple-and-amazon-revealing-a-lucrative-tidal-sprint-bluff/
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