In a conversation with MWWPR, I explore the “CorpSumer,” a segment of the population that base their consumer behaviors on who the brand is and the values it represents, instead of on product features, attributes and price.
from Forbes Real Time http://www.forbes.com/sites/kimberlywhitler/2017/07/15/introducing-the-corpsumer-why-companies-need-to-care-about-this-33-of-americans/
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