Six lessons on how General Motors transformed into a top to bottom customer-aligned organization that every organization can apply. Where they started, the role of the CEO, how data can be a gotcha and the value of starting small and failing fast along the way.
from Forbes Real Time http://www.forbes.com/sites/christinecrandell/2017/07/29/if-general-motors-can-achieve-customer-alignment-why-cant-you/
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