It’s been a wild ride for Chipotle, and unfortunately for shareholders, the worst may not be behind them. Keeping a sharp eye on purchase intent mentions and other social data metrics is key, especially as the company begins ramping up its marketing spend for the remainder of the year.
from Forbes Real Time http://www.forbes.com/sites/andyswan/2017/07/11/how-twitter-predicted-chipotles-failed-turnaround/
via IFTTT
No comments:
Post a Comment