Only 22% are happy with how many of their visitors are actually turning into customers. This statistic is significant. Marketing is crucial, but if your marketing is not transforming the people who land on your site into paying customers, it is ultimately worthless.
from Forbes Real Time http://www.forbes.com/sites/ajagrawal/2017/07/04/how-to-make-sure-your-ecommerce-site-is-getting-conversions/
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