In the year 2012 Marcelo Burlon launched a selection of graphic t-shirts referencing his native Argentina. Five years in, the County of Milan brand founded by the Milan-based DJ, has developed into a full-blown ready-to-wear brand boasting annual sales of 35 million euro.
from Forbes Real Time http://www.forbes.com/sites/declaneytan/2017/07/19/how-this-dj-went-from-creating-milans-most-wanted-t-shirts-to-building-a-global-streetwear-empire/
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