The Jon Watts-helmed 'Spider-Man: Homecoming' already took in $15.4 million in a Thursday evening preview with predictions of a $100-million-plus opening weekend. It’s not only the studio that’s expecting a big pay day. Major brands like Lego and Audi are also expecting a big return on investment.
from Forbes Real Time http://www.forbes.com/sites/danafeldman/2017/07/07/how-the-studio-and-top-promotional-brands-behind-spider-man-homecoming-are-cashing-in/
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