More than a third of millennials would spend more on a brand that supports a cause they believe in. Hence, Purposeful is one of the six mindsets that influences their spending. While industries are starting to take note, insurance is one that has yet to fully embrace the concept.
from Forbes Real Time http://www.forbes.com/sites/jefffromm/2017/07/12/how-startup-lemonade-is-redefining-insurance-for-millennials/
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