Joe Reynolds spent four years backpacking around the world before he launched his first urban scavenger hunt in Chicago a decade ago. From there he built an event company that puts on 25 obstacle course races a year and a summer music festival called Firefly. He gives away 1% of profits.
from Forbes Real Time http://www.forbes.com/sites/forbestreptalks/2017/07/12/how-red-frog-raced-from-scavenger-hunts-to-40m-in-revenue-and-gave-14m-for-sick-kids/
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