After wooing Chinese movie-goers for years, Hollywood studios are now setting their sights on Chinese gamers. One company hoping to cash in on the Hollywood-China gaming nexus is Fifth Journey, which recently released Kubo: A Samurai Quest and brought on George Takei as a creative director.
from Forbes Real Time http://www.forbes.com/sites/ellensheng/2017/07/06/hollywood-studios-eye-a-growing-market-chinese-gamers/
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