Helix, spun out of DNA sequencing giant Illumina, is a bet that consumers will be more interested in paying for access to their DNA one use at a time, while leaving their data sitting in perpetuity in the company's database.
from Forbes Real Time http://www.forbes.com/sites/matthewherper/2017/07/24/helix-bets-an-app-store-can-make-consumers-care-about-their-dna/
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