Google’s internal think tank Google ZOO recently released a study about how consumers are responding to VR messaging & how storytelling is evolving into storyliving with more emotional experiences. It has implications for the future: 5 examples of the power of VR to affect emotions are provided.
from Forbes Real Time http://www.forbes.com/sites/michellegreenwald/2017/07/31/from-storytelling-to-vr-storyliving-future-marketing-communications/
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