The 2017 Tour de France ends in Paris on Sunday. Along with being a storied sports spectacle, the television coverage of the cycling world's most famous race is also a masterclass in storytelling that any marketer worth his or her salt should be taking notes on.
from Forbes Real Time http://www.forbes.com/sites/jmaureenhenderson/2017/07/21/four-storytelling-lessons-for-marketers-from-the-tour-de-france/
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