Foul Play: Brand Management In Sports In The Era Of Social Media, Part 2

Athletes aren’t the only ones who face the challenges of managing a brand in the digital age, entities such as teams and venues do too. For sports brands to reach iconic status, they must understand how technology is influencing crisis and brand management in the era of social media.

from Forbes Real Time http://www.forbes.com/sites/zacglover/2017/07/26/foul-play-brand-management-in-sports-in-the-era-of-social-media-part-2/
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