The beauty of ESG integration is that it widens the potential investor universe for a company and thereby, should reduce its cost of funding. While ESG investors are still a minority, companies integrating ESG factors will attract both ESG and conventional investors.
from Forbes Real Time http://www.forbes.com/sites/christopherskroupa/2017/07/12/company-valuation-how-esg-integration-is-the-future-standard/
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