Brandless is a brand-new company out of San Francisco that hopes to completely disrupt the CPG category. It's a brilliant concept and is so because it drafts off of three different marketing trends: people resent marketing, people don't have time to shop and less choice is better choice.
from Forbes Real Time http://www.forbes.com/sites/willburns/2017/07/18/brandless-disrupts-cpg-by-leveraging-three-potent-marketing-trends/
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