Ask The CMO: A Conversation With Keds CMO Emily Culp On Digital Transformation And Brand Purpose

You actually put your consumer at the center of everything you're doing and see what untapped potential exists . You have to understand the whole ecosystem where your consumer lives, works and plays. Simply put, what I do is I come in and I unite all channels to then unlock revenue growth.

from Forbes Real Time http://www.forbes.com/sites/billeehoward/2017/07/16/brand-purpose-and-marketing/
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