Cofounders Alana Branston, 30, and Ali Kriegsman, 26, first tried an online magazine to promote and sell small brands, but that venture foundered. Instead they're opening brick-and-mortar stores where brands pay rent for physical space.
from Forbes Real Time http://www.forbes.com/sites/forbestreptalks/2017/07/17/a-y-combinator-backed-startup-bulletin-wants-to-be-the-wework-of-retail/
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