What branding books do top C-level leaders recommend reading? To find out, I reached out to a few from different industries about the books that provide the greatest insight on branding. This summer reading list is sure to inspire some discussion and perhaps a little debate.
from Forbes Real Time http://www.forbes.com/sites/kimberlywhitler/2017/07/09/a-summer-reading-list-for-marketers-recommendations-from-ceos-and-cmos/
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