At the 2018 Dodge Demon launch Kuniskis told journalists "this is still an emotional business." It's safe to assume he thinks a car thats lifts its front wheels 2.92 feet off the ground during launch will engage those emotions. After a day of hammering the Demon down the 1/4-mile we think he's right
from Forbes Real Time http://www.forbes.com/sites/kbrauer/2017/07/19/2018-dodge-demon-even-in-todays-homogenized-automotive-world-some-brands-still-do-crazy/
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