During the Cannes festival, I sat down with Hershey's Ronalee Zarate-Bayani and Charlie Chappel. In 2014, the 123-year-old Hershey Company updated its corporate brand, unveiling a fresh new logo aimed at reflecting the confectioner’s rich history alongside its status as a modern, global company.
from Forbes Real Time http://www.forbes.com/sites/aaronkwittken/2017/06/30/modern-day-alchemists-at-the-hershey-co-crafting-consumer-owned-brand-stories/
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